Friday , March 29 2024

RJ inireklamo sa ‘ads jingle’ (Inihain ng advocacy group sa Palasyo)

PUMALAG ang isang advocacy group sa pamamagitan ng pagrerek­lamo sa Presidential Anti-Corruption Commission (PACC) laban kay Presidential Adviser for Economic Affairs and Information Technology Communications Ramon ‘RJ’ Jacinto dahil sa isang ‘ads jingle’ na isina­himpapawid at kasalukuyang kuma­kalat sa social media.

Ayon kay Ed Cor­devilla, multi-awarded writer-colum­nist at founding leader ng Fili­pino League of Advo­cates for Good Gover­nance (FLAGG), maaa­ring nakalimutan ni Jacinto na isa siyang public official na dapat nagsisilbi para sa kapa­kanan ng publiko, at ang pagsusulong ng business monopoly ay taliwas sa tungkuling ito.

Tinukoy ni Cordevilla ang isang video jingle na may logo ng RJ radio media na nagkakam­pan­ya para sa Smart Tele­com­­munications. Si Ja­cinto ang founding chair­man ng RJ radio stations DZRJ 810AM, RJ 100.3FM at  Rajah Broad­casting Network.

Nakasaad, aniya, sa campaign ad na: “Switch to Smart, for a Brand New Start.”

“It should look like a regular advertising material except that the campaign material was not only promoting the said telecom company but also at the same time lambasting the other telco player,” ani Cordevilla.

“It is enshrined in the Philippine Competition Act, otherwise known as Republic Act 10667, that an encumbered market competition ‘also serves the interest of consumers by allowing them to exer­cise their right of choice over goods and services offered in the market’,” nakasaad sa reklamo ng grupo.

Si Jacinto, ayon sa FLAGG leader, ay dapat imbestigahan at paru­sahan, hindi lamang dahil sa conflict of interest, kundi maging sa pagla­bag sa esensiya at diwa ng Philippine Competi­tion Act na tumitiyak sa ‘encumbered market competition.’

“Undersecretary Jacin­to, whose interest in the telecom industry is public knowledge (especial­ly for his relentless campaign for a duopoly in the tower con­struction of an estimated additional 50,000 cell towers to serve around 113 million telco sub­scribers in the country), through his radio outfit, is in effect campaigning for the elimination of fair competition,” paliwanag ni Cordevilla.

Ang video ay maa­aring mapanood sa Youtube sa  link na:https://youtu.be/UF8gOHBAnY4. Na-upload ito sa Youtube noong 6 Disyembre  2018.

“The Undersecretary, as the founding chairman of RJ radio stations (which also enjoy both television and online presence), possesses the power to prevent the creation of such a jingle, prevent its airing and put a stop to the material’s continuous public exposure,” ani Cordevilla sa kanyang reklamo.

”With Usec. Jacinto’s assertive presence in the telco industry, to presume that he has no knowledge of the presence of the said campaign video that is currently available for the consumption of the whole world, and furthermore, as it is allowed to con­tinuously perpetuate its message – is hard to believe, especially as the video bears the logo of his own station,” dagdag niya.

Si Jacinto ay nauna nang ipinagharap ng reklamo ng FLAGG sa PACC dahil sa pagsusu­long ng duopoly sa tower construction industry na may bakas ng conflict of interest.

HATAW News Team

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